[SAMSUNG C&T] 8seconds ∞ SAMSUNG LIONS AI Brand Film
AI BRAND COMMERCIAL
A promotional film capturing the unique collaboration between 8seconds and SAMSUNG LIONS, connecting 8seconds’ iconic “8,” the Lions’ eight championship titles, and the infinity symbol “∞.” Through dynamic visuals and creative storytelling, the film expresses the endless passion of the fans and the distinctive energy created where fashion meets sports.
character
Based on the distinctive features and visual identity of each person, we developed stylized characters that naturally capture their individual personalities and moods. Character designs highlight each person’s unique look and style, while expressive gestures and movements bring them to life.
PRODUCT
By styling the characters in the collaboration collection, we naturally showcased the product’s design and aesthetic, capturing the unique appeal created by the blend of sports energy and casual style.
LOGO
The logo motion connects 8seconds’ “8” and SAMSUNG LIONS’ eight championships to the infinity symbol “∞,” capturing the identity of the collaboration.