EIDER SHEER AI Brand Film
AI BRAND COMMERCIAL
A 30-second AI animation introducing EIDER SHEER, a women’s outdoor collection centered on the concept of “Lightness with Style.” The film highlights its ultra-lightweight material, pastel colors, and modern silhouette, while visually expressing its moisture-responsive cooling technology through a fresh and lively mood.
character
Through stylized AI animation, we clearly communicate the brand and product message. Character design, styling, and environments are seamlessly connected, while dynamic motion and transitions effectively visualize the product’s key features and identity.
PRODUCT
We captured SHEER’s distinctive colors and material qualities through refined visuals. Its ultra-lightweight fabric and moisture-responsive cooling technology are expressed through intuitive animation, effectively highlighting SHEER’s light and refreshing product experience.
EXPRESSION
When AI-generated images distort or misrepresent the product, Photoshop compositing can be used to refine the visuals and closely match the actual product. This improves overall image quality while accurately presenting the product’s key features.
