KGM New TORRES AI Viral Film
AI BRAND VIRAL FILM
A three-part viral film for KGM New TORRES, exploring the lives and choices of different generations. Built around relatable everyday moments, each story delivers the brand message of encouraging new challenges and new beginnings.
EP.01 Wise Choice
This story follows a younger generation hesitating in the face of challenges and choices.
Using “Wise” as a hook, the film encourages those who are unafraid to take on something new.
EP.02 Unique Choice
This story follows people creating their own value in a rapidly changing world.
Through the use of a humanoid robot, the film celebrates those who choose to forge a different path.
EP.03 Choice for Myself
This story follows a generation preparing for a new chapter in life.
Using a smartwatch heart rate as a symbol of excitement, the film encourages new challenges and fresh beginnings.
VISUALIZATION
Based on the intended creative direction, we translate reference compositions and visual concepts into polished imagery. By refining the flow and key elements of the storyboard, we develop early concepts into high-quality final visuals.
EP.01 Wise Choice
EP.02 Unique Choice
EP.03 Choice for Myself
POST-PRODUCTION
Through post-production techniques such as green screen compositing, text and graphic integration, and color grading, we enhance the overall quality of each scene. Visual elements are refined to match the flow and tone of the film, improving both detail and clarity in the final result.
EXPRESSION
When AI-generated images distort or misrepresent the product, Photoshop compositing is used to closely match the actual product. This enhances visual quality while accurately showcasing its key features.
