Motors

KGM New TORRES AI

KGM New TORRES AI Viral Film

AI BRAND VIRAL FILM

A three-part viral film for KGM New TORRES, exploring the lives and choices of different generations. Built around relatable everyday moments, each story delivers the brand message of encouraging new challenges and new beginnings.

EP.01 Wise Choice

This story follows a younger generation hesitating in the face of challenges and choices.

Using “Wise” as a hook, the film encourages those who are unafraid to take on something new.

EP.02 Unique Choice

This story follows people creating their own value in a rapidly changing world.

Through the use of a humanoid robot, the film celebrates those who choose to forge a different path.

EP.03 Choice for Myself

This story follows a generation preparing for a new chapter in life.

Using a smartwatch heart rate as a symbol of excitement, the film encourages new challenges and fresh beginnings.

VISUALIZATION

Based on the intended creative direction, we translate reference compositions and visual concepts into polished imagery. By refining the flow and key elements of the storyboard, we develop early concepts into high-quality final visuals.

EP.01 Wise Choice

EP.02 Unique Choice

EP.03 Choice for Myself

POST-PRODUCTION

Through post-production techniques such as green screen compositing, text and graphic integration, and color grading, we enhance the overall quality of each scene. Visual elements are refined to match the flow and tone of the film, improving both detail and clarity in the final result.

EXPRESSION

When AI-generated images distort or misrepresent the product, Photoshop compositing is used to closely match the actual product. This enhances visual quality while accurately showcasing its key features.

by zooilabs

KGM Actyon Hybrid AI Film

KGM Actyon Hybrid Promotional Video

AI BRAND COMMERCIAL

Instagram에서 이 게시물 보기

KGM(@kgm.kr.official)님의 공유 게시물

COMPOSITION

An AI video, approximately 40 seconds long, introducing the KGM ACTYON HYBRID. Based on the brand’s philosophy of ‘Gentle Machine,’ the video should cinematically express the vehicle’s quietness and stylish performance. It should capture the exterior and interior details of the vehicle, the quietness unique to a hybrid, and its dynamic driving performance.

01. Presenting the brand philosophy through restrained movement and curated space.

02. Emphasizing emotion and design through the 'Gentle Objet'.

Introducing the vehicle’s exterior, defined by its sleek and seamless lines.

04. Exploration of refined interior details and premium features.

05. Capturing the seamless harmony of smooth and powerful performance in the city.

Product

The video’s engagement is enhanced by high-quality, near-photorealistic AI visuals and intricate details. AI-based production simultaneously secures high-quality visuals, flexible viewpoint transitions, and time/cost efficiency, effectively conveying the brand’s innovativeness and futuristic image.

Actual Product Image

AI Production

Actual Product Image

AI Production

EXPRESSION

If the product’s shape becomes distorted or is rendered differently from the intention during the AI image generation process, retouching can be performed through Photoshop compositing to correct it to be as similar as possible to the actual product. This enhances the completeness of the image and allows for the accurate communication of the actual product’s key features and advantages.